|  | 
| Imprinting of the subject begins early. "Tav - this is one bicycle. You will always need more bicycles than this". | 
| Then we do some sinister "look into the light" stuff. | 
| ...add some brand awareness | 
| Have a snack break. Incidentally, how much do want a suit like Tav's? Yes, I know. | 
| Then we all laugh like James Bond villains. I don't know why. | 
| More weird dark-place symbolism. | 
| And to finish the day off right, we carry the child across a very tall and highly flammable antiquated structure. Hooray! | 
